Recalled Bombay Sapphire deemed 'not safe' in Canada
04 May, 2017
Bacardi’s responsible drinking campaign faces scrutiny after the Canadian government recalled bottles of Bombay Sapphire over fears it contained twice the levels of alcohol advertised.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
